Tahra joined the IBIA Secretariat in 2014 and is the Regional Manager in Africa and surrounding islands. She has not only taken on the growth and development of IBIA in Africa, but the project management of the IBIA Annual Dinner as well as an integral part of all events and marketing within the IBIA stable. 

She has more than two decades experience in marketing and project management. Moving from the design and publications industry into the advertising industry, managing and strategising for some of Africa’s biggest local and export brands. She managed some of South Africa’s prestigious events (Top 100 Companies, Top Woman in Business and Government; Black Empowerment Awards) and a number of international conferences and launches.
Spending time in one of South Africa’s top retailers, re-branding and directing packaging design and communication, Tahra also brings with her the experience of operating within other not-for-profit organisations. She is a highly skilled marketing and project manager with a passion for bringing ideas into reality. 

Tahra has been listed ‘One of the most Influential Professionals’ in the shipping industry in 2020 and 2021, according to allaboutshipping.co.uk. When she is not working, you’ll find her quenching her passion for the great Cape outdoors.